About us

YELLOW was started by Mel and Josi; two fashion merchandising graduates who share a passion for casual style, and clothing that fits a laid back lifestyle. 

Josi has been riding horses since she could walk, and always remembers life events by the clothing she wore that day. Her inspiration comes from the desire to have attractive clothing that works with an active lifestyle. 

Mel used to be that girl that wore the same pair of grass stained jeans everyday. She realized her love of fashion when she realized it was practical art. She likes to explore cultures and spread her findings through her writing and it all stems from fashion. 

YELLOW is a brand about connecting with youth and helping them grow to their full potential. We want to create a generation that loves the world and desire to give back to it.